amok: activation is a form of DRM, its easy enough. And as with all types of DRM it can be unobtrusive (one time activation, unlimited installs) to very intrusive (activation limits, one time code not renewable, calls home each time etc). It is slightly false to say games with some form of activation is DRM free.
Good, I wasn't sure whether I was misreading it or not.
However, I will do as I do with all games I buy - be careful and investigate a little. If the DRM is draconian and obtrusive I will skip, if it is non-existent or unobtrusive then it will not bother me and I might get. Simple code activation will not bother me. Bottom line is that I never really trust any retailers anyway, I always check myself first - after all their job is to get your money.
That's my view, at least.
Normally I do investigate, but when I get a clear statement of DRM-free-ness like the one on the IndieGameStand front page I stop there. It's only by chance that I came across their help article for developers saying that one time (per install) activation is fine.
So just to make sure, I'm not the only one who sees a contradiction between:
DRM free.
After purchase, you can download and install your game as many times as you like.
Taken from the front page, and:
What if my Game has it's own Custom Key or Registration?
That is ok as long as you game does not require an active internet connection to play (single-player). We just don't want crazy DRM like some of the big EA, Ubisoft PC games have had of late. If you have a simple 1-time activation/registration though, that's cool. We have a developer custom key uploader in our developer portal.
Taken from the help articles for games developers.
Their replies to my emails didn't show any sign of "Whoops, that is a contradiction. Better change one to match the other."
I think I should probably stop supporting them as I obviously can't trust them.