Ois: I thought stores like Wal-Mart will not stock R18, so when going for the large US demographic, you cut down the game a bit to increase it's chance of it having a life on a shelf.
The "games are for kids" attitude is still prevalent to joe public too.
As for Australia? No R18 at all!
We have Michael Atkinson (I apologise on behalf of South Australia) to protect the kiddies for us in case some older child (anyone under 30) brings home a title that a little one may grab. Apparently, this does not happen for print-media and film. (end rant)
cogadh: The thing is, despite the fact that WalMart is the largest retailer in the US, it is not the only place you can go to get games. Its not even the place with the best selection. There are literally hundreds of other outlets games are sold in, yet the game publishers have allowed just one of those to dictate what can and cannot be sold everywhere in the US, instead of allowing the customers to dictate that, which is how it should be. This is why I hope the digital distribution model becomes the standard; the corrupt retailers that push their misguided morals on the public are removed from the picture and gaming can finally have the stigma of "games are just for kids" removed from it.
I'm not sure if that will help our Aussie friends at all, though.
Not as long as they have their strict censorship laws....