I was checking out that site from collective shout and there is surely a lot of blaming and radical ideas going on there; including pointing at some of the worst examples and kinda "putting it with rage in front of a lot of higher ups".
Although, what those rich companies worry the most is not the "moralistic side of things" but if it could hurt their finances because there are many factors that could possibly become hurtful to them in a economical way. Of course if the possible loss is bigger than the expected gain then they usually will try to remove or at least reduce those risks.
Hmm yeah... another one bringing this matter up:
https://www.youtube.com/watch?v=IlEHovdeKZw Not that i think that companies in general are not into ethics or morals, but it is generally not playing a big role unless some moralizers are bringing it up with a signature big enough so it may be able to cause some political or even juridical waves which may then as a follow up hurt their integrity and/or finances. This matter is well known and understood by those "groups" and usually used or even abused in order to achieve their "goals".
If they are creating a lot of unrest or bad side effects "on their path" is usually more or less ignored because their goal seems "that holy" to them... they are more or less turning a blind eye to those "side effects" they may be creating; that is why it often can be seen as a radical attitude.
To me... no matter if i would give those concerns any legitimacy, and perhaps surprisingly, i even do up to a certain extend. However, to me it is not the right way handling it with oppression or suppression, instead i would go to the very roots of those issues and if i see any capability i will be trying to change matters toward "the better" for all of us.
I mean, if i would see ONE bad thing, i could try to counter it with TWO good things (in my eyes). Until the point i may go out of breath and out of energy but with morals that strong... it is better to slowly "kick the bucket" while keeping up any dignity that is still left. Perhaps it may end into a self sacrifice but it surely is the most honorable way. If it may at some point succeed, then what comes out of it is truly long lasting as it may lead to a "ultimate agreement" that is far higher in reach than any sort of oppression. If someone want love, they have to seed love... it is a truth perhaps to blatant to even be able to realize and ultimately take into effect.
Yet indeed, my impression or expression of love is perhaps different and thats why it seems very hard to achieve in a world where hedonism is the main goal and not something trying to reach the very core.