You wouldn't be wrong under regular circumstances, but you're not taking into account that this is a mob that lives for the sole purpose of having negative reactions. To everything.
That's fine. From the start I've looked at this from a business perspective and not caring about the SJW aspects. From that business perspective, a paid professional should understand that aspect of social media and take that into account.
So many here have assumed that they aren't the customer base, but from heated threads in the past I'll guarantee that the variety of viewpoints is far and wide among the folks who buy here. What I've been saying is that good PR for a game store is about selling games, not about alienating (inadvertantly or not) part of the buyjng base and a portion of the potential customers.
People are griping about the apology, but it's a non-issue if gOg had been a bit more thoughtful with the marketing posts in the first place.
In that light - repeatedly sparking the same reaction, I understand why someone may have been shown the door. Dealing with this stuff costs time, money, and gives bad press. I dont care what the issue is or whose nose got bent out of shape. Fact is that the company was forced to do something about it one way or another, and no matter how they dealt with it someone - customers - was going to be irritated. Best not to cause the problem in the first place. That it did happen, and more than once, tells me someone is not going a good job in that position, putting the company in a place where its forced to deal with it. Does not matter if there are people out there who are easily offended. A PR po should know that and adjust the marketing accordingly, especially knowing that the customer base has such a wide variety of views.
You still haven't understood, everything you say is correct under normal circumstances
On any other day I'd be agreeing with you, but not today.
Your common-sense assumptions are all wrong.
They are not the customer base, every business that has appealed to them instead of their own customers has lost money. Every single one. It's all backed up by historical data.
You also say that dealing with the PR fallout costs money, but that's not true, because there is no PR fallout. This is GOOD PRESS, not bad. Going AGAINST the mob is good press. Customers love it, gamers love it. Just as a quick example look at how Kingdom Come handled these nutjobs, they had great success! The mob of offended crazies did the marketing for them, every time KCD was attacked, it made a new headline and gamers loved it.
CDPR is having bad press right now, among gamers. That
is going to cost them. Gamers are the customers, this move is never going to do anything about the people that live to be offended, but it will make their actual customers think twice about supporting them.
Get woke, go broke.
This happens every single time, CDPR is not going to be an exception, they will just be another sad statistic in the long line of businesses ruined by ideological motives.