Hm.. Alright! I've come to the conclusion that this is more or less a run-of-mill spring sale, with flippy wording in their promotion gigs to get everyone all excited over imagined stuff. Thinking about it, this makes sense. The big-hitters are always the summer and winter sales. I don't think deals would be secured with the heavy-shots impending.
They gave a bunch of random people freebees from their wishlists. Some of these weren't even cheap. Other than that, yeah, it's really basically what happened.