One of the reviewers wrote that he doubted a single girl had played the Witcher and enjoyed it, mainly because of its sexist approach to females and because of cards. Well I'm a girl and I love the game. Furthermore, I thoroughly enjoyed collecting cards. I think it's a lovely and funny idea. Yes, Geralt is not very "moral" in this aspect, so what? At least cards give me a hint that his love adventures won't be taken seriously in plot development, so I can flirt to my heart's content.
I've only just finished the prologue, so I can't judge the whole game yet. But some of it does reek of cliche and intentionally appealing to a straight male audience. All the men just happen to be old and scarred up and over 40, and all the women are 20-35 and spotless. The only man under 40 gets flagged with a big obvious "going to die soon" marker and does so. Apparently they couldn't have a powerful sorceress be, say, a 58-year-old woman who's had years and years to synthesize a wide range of sophisticated arcane tricks, and even if such a sorceress existed, the 50-something-looking scar-faced Geralt wouldn't get hot and bothered about it.
If there were any frumpy women with speaking parts in the first several hours at all, I might have given the game more weight as an attempt at literature. As it stands now, it's all 30-something women with fishnet cleavage. I like attractive women and find them postively wank-worthy, but the cost you pay is that the world is that much more plasticy and exclusive.
Maybe there's more balance of characters as it goes on, but the first few hours are a parade of easily-recognized "the women are beautiful and the men are ugly" cliches. Collecting the cards itself doesn't really bother me as much as the above, though I suppose looking at all 12 back to back does make it all sort of tawdry-looking in retrospect.