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JClosed: You can argue that GOG should sell it at less, but at the end it's the developer/publisher that makes the price choice. GOG can only advise and politely suggest, but cannot demand a price point (the same goes for Steam by the way).

About stuff missing. That's also something that is out of control for GOG. GOG just have to work with what the publishers are willing to give. If something is missing, I am afraid you have to contact the developers/publishers. Sure, GOG will take some shots too, but there is only so much they can do. If the publisher outright refuses to add stuff, there is not much GOG can do. Adding stuff without approval from the developer/publisher is a big no-no, and can lead to nasty stuff legal wise.
Of course, and I'm not arguing otherwise, certainly not in this scenario. The game provider is where most of the blame lies.

The irony is, that the game provider often opts for DRM and pays for it, then surely passes that cost on. So in theory, a DRM-Free copy should cost less.

It doesn't bother me paying more for a DRM-Free version of a game, providing what I am paying is a fair price. Any cheaper is kind of like a bonus. That's a subjective call for many folk though. If I am happy with what I paid, I don't feel hard done by if someone else paid less elsewhere. The trick, is to never pay more than you should.