R8V9F5A2: Imagine if Spotify or Netflix would show music, films and tv-shows for free...and without paying the publishers and creators anything at all.
That is what playthrough gamers are doing, they are exposing other peoples' products for free to a large audience and cashing in on the add-revenues. What they are doing is highly unethical. They should give some of their income to the game publishers.
That's a bit harsh... You can't compare showing a game with showing a film. Watching a film is watching a film, but watching a game is not
playing a game. I play games because I like playing games. I didn't stop to play games just because I could watch someone playing them.
But I agree with the other things you said. If you just upload a walkthrough (with or without comments - doesn't really matter), you're not "creating" anything. That's not "fair use". You're just playing the game and hope to grab some money on the way. I think it's perfectly fine when publishers want to have a piece of this cake (Nintendo's 30-40% seem a bit too much).
Reviews and videos like Total Biscuit's "WTF is..." series, are an entirely different thing. They're
work, similar to the stuff that established gaming magazines and websites do. A publisher should not be allowed to "steal" money from the creators of such videos. They don't ask for a share from gaming magazine sales either (quite the contrary...). Charging youtubers for reviewing their games should be illegal. In my eyes, it's a borderline case of suppressing freedom of press/speech! Let me explain this...
Just imagine you're part of a network (most successful youtubers are)... They want about 30% from your revenue, because they support you and promote your channel. That's still 70% of ad revenue for you. Now, Nintendo comes and takes 40% of the
whole revenue, before your partner network comes and takes a 30% of what's left. You're left with 42% of the original revenue. Some people might not be (financially) able to review Nintendo games anymore. Last time I checked, supermarkets didn't offer a special discount for Nintendo games reviewers ;) On the other hand, we have big websites, people who publish their video reviews on their ad-laden websites and people who
write reviews. They don't have to pay Nintendo. That's why I think that it is a borderline case of suppressing freedom of press/speech...