Grargar: Do you know where I base my assumptions? On GreenManGaming's Witcher 3 page (see image below). Thus, I imagine a similar case with CD Keys. Besides, I'm not 100% sure that Namco-Bandai is obligated to mention every single seller they are doing business with.
hmmmm....
I think you missed my point (might have been me ;) )
For other games, Namco is showing directly a link where to buy (i.e. steam), but for TW3 it is just pointing to the CDP the witcher side and this in turn directs you to the link above.
So, why do they handle TW3 different? I could understand this (only), if they would be the legal point of contact for boxed versions.
Just tested a few more:
https://www.bandainamcoent.eu/product/f1-2014/pc even worse then TW3, you can´t buy it at all ;)
So it might be as you said, just laziness from their side ;) But still strange though