Lifthrasil: China has been fighting against over-population for decades.
And their fighting has backfired HARD. They made an excess of men AND created a large portion in their population, that does not commit to "form a normal family and reproduce" anymore. More singles, more families without kids and so on.
So NOW they are driven to restart the birthing of children again, equally both boys and girls. Because if not their population system will take a big hit and overage, look at japan or germany (we are beginning to see that problem, too).
So everything is on the table to "reform the normal view of a family". "Produce a controlled, steady pace of children". That is their whole point now. So this propaganda piece is not unexpected.