The game is a simulation so the fun is up to you.
The place reminds a bit of Armadillo from Red Dead Redemption and the only male skin of clients and workers reminds of Arthur Morgan.
It all revolves around selling goods, getting licenses through minigames or leveling up your store, making a profit out of it. Then restock and pay your workers.
The customers will leave a review in your log and they can complain about prices too high or no stock of a particular good, so basically you have to understand the algorythm used by them to decide to buy or complain.
You order stuff and staff with your logbook and read statistics and review also.
Every sell gets you Store Xp (that unlocks new goods etc), while the Reviews change your Prestige but there is not much about it.
Everyday a newspaper gives you the changes of stock prices (due to happenings, like a cow plague that raises beef prices).
There is also a real market with travelling vendors (with goods of different prices) but there is no way to track the price difference other than pen and paper or memory.
There is also a house to customize, but nothing is going on yet.
Problems:
-the commands are sometimes a problem and you need to get creative when something is stuck: for example when you restock manually a shelf you have an empty box in your hands and you can use the same box to unload the same size goods from a shelf but the command (right mouse) is the same for unloading the box or to throw the box and sometimes you get stuck with a box in your hands (I use M that opens the Manage building and it leaves the box out of your hands).
Also sometimes the trashpile gets unusable and you'll need to assign a worker to clean up.
-there is no way to assign a shelf to just a specific good (other than manually) and your workers assigned to restock duty with get you screaming in rage if you suffer from some OCD.
-the space is limited both in the Store and the storage room and only workers can pile up the good boxes and when they are done, often remain glitched inside the pile of boxes (you'll need to mess around to make them move).
-Shelves and Boxes have a collision only for you so you'll see workers and customers pass through them and it breaks immersion (but solves potential pathing problems I guess).
-Time is relative: it flows quite fast when you're open (flip the open/closed sign), but is infinite otherwise: since a day is quite fast, it is not easy to keep track of potential price problems or stock problems and since the space is limited and you cannot assign workers to restock a specific good nor put so many shelves around, specifically Meat goods have this problem (very limited room in the shelf, very limited stock in the box, time consuming to order and restock manually).
Hope there will be a new update monthly.