The story and the main villain don't fit the Witcher games at all, it feels more like lazy fan fiction than an actual Witcher DLC.. half the DLC feels like it was written by stupid people who never read the Witcher books. CDPROJEKT have stayed true to the novels for the most part in all their games, but in this one it just doesn't stay true to it and they venture away from the lore and create a mess. Geralt is turned into an errand boy for assholes for the whole duration of the DLC, you never feel like a Witcher during it, at all! then the game forgets that it's a Witcher game and thinks it's GTA V and have you going on a heist and choosing criminals to go with you. Everything felt out of place! Blood and Wine on the other hand is fantastic.
