Apart from trivial shortcomings, this game is the perfect horror game for me. You have to look past lips not being synced and some frustrations this game brings, but the story it tells and the spooky atmosphere is really fantastic.
To be honest, I don't really like the art style of this game. It's not ugly. It's just not my taste. And I still give it 5 stars. It's that good. In this game you'll encounter murder, suicide, prostitution, black market magic, etc. You'll find characters from beloved fables struggle just to make a living, even though they used to be princes/princesses. It's quite dark for a fable-themed video game and it's definitely not for children. If you're not those gamers who complain about how choices in Telltale games doesn't really matter, then this game is perfect for you. Story, voice-acting, characters, etc are done really well. And you choices do, in fact, matter. Just not in a way that hugely impact the consequences. It's more about experience and how the story is told. If you love interactive fiction, then just buy this and fall in love with the Big Bad Wolf, Snow white, and many others. You won't regret it.