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On the GOG community forums, you will hear a lot about this game. And how addictive and brilliant it is. Happy to say, it's pretty much true!
The Guild is a strategy game, where you start a buisness in the 1400s based on your family ancestry of choosing. There is a decent number of business types to experiment with, many have their own qwirks and uniqueness as well.
At first, you can only trade and make small cheap goods, over time, more expensive products can be made, until your business is doing well enough and has become complicated enough for you to automate (at the hands of a 'master', which will do so under set parameters).
As your cash builds, you can build more buildings, venture into new types of businesses and slowly own much of the town.
Each year, you receive a few action points, these can be put to use for the other part of the game.
Aside from the business aspect, you can also rise in rank with in the town, taking on various political offices, with various benefits. Sabotage competitors, engage in blackmail, train your own abilities and more.
To ensure that your legacy lives on, you'll need a wife/husband & have children who will inherit and eventually take over everything. While their stats are low, and need retraining, and they don't gain your political spot, they do carry your reputation and title, and all resources/buildings. After several generations, they may even own their own castle outside the town.
It's all kind of a mixed simulation, with a good level of depth and planning involved. So much more than can be given in a simple review.
But the game is highly addictive, free play or mission based, it sucks up free hours, but rarely, if ever, gets dull.