GOG only release information like that when they are able to. Such as they know for certain that they can release a certain game soon. When they have informed people of upcoming games in the past and were then unable to release those games within the period stated, it's caused a few complaints.
So naturally, they no longer make such promises. So nowadays I expect they only show games as coming soon when they know (a) that it passes their internal testing and (b) the publisher has given permission for them to release it "soon" and (c) it really will be released soon.
But also remember that GOG like to surprise people while also ensuring that at least 1 new game is released every week (with very few exceptions when no games are released) =)
Yeah, that all makes sense.
But I still liked it more when they actually posted a Coming Soon for the games.
I never saw where they actually posted the coming soon with a date though.
I just saw the "coming soon" tab next to the "New to the store" tab on the main page.
Its not there anymore.
I dont like NOT having it.
As for viral marketing, I think it is crap.
I guess since they now have major distrubutor's, that they have to kowtow to them, just like everyone else.
But that doesnt mean that they should, or that people should like it just because everyone else is doing it.