http://www.defectivebydesign.org/node/2243

Since GOG is at the forefront of the DRM-Free movement, it could be a flag holder for the new sign. What's the community's take on the design?

DRM-Free is more than a lack of hassle on the customer's part. It's about trust and honesty. GOG's treats its customers as fans, trying to work *with* them, trusting they'll do the right thing instead threatening them with litigation... an approach that has worked remarkably well to the astonishment of big publishers.

Could adopting a sign raise awareness to this difference? Could it underline how GOG is about more than making money?

I think it is more about sales point / marketing, but that's just me.

From the business part of view? Sure, absolutely! I still very much prefer to associate with a company that doesn't treat me like a dirty criminal by default.

I know, this should be a given, but just like the fight for racial equality, unless we stand up for decency our rights will be trampled as a matter of fact.

Your rights about what?

That's.. not a very attractive logo, so no.

The "Without restrictive technologies" could be a hot spot. It sounds very generic, but it does imply some very loose sense of what constitutes "DRM." Some people are already willing to debate if GOG still needing to supply multiplayer keys, and giving out cheat sheets for games like Master of Orion really constitutes being DRM-free.

The logo itself is so generic and plain it could have been made by anyone, or supplanted with anyone else's design. At that point the only real reason to use it is to directly identify with the core values of the creator, and then the question becomes "Does GOG's DRM-free interpretation match IDENTICALLY with the logo designer's DRM-free standards?"

If not (and probably not) then they are asking for all kinds of trouble and are better off making their own logo. However, they might be able to stamp it on certain games that meet whatever the standards are. Do they then need to ask the game owners permission first? Don't know.

That's not really a logo. Those are some words around a circle.

If I know one thing about GOG, it's that their graphics department is amazing. They could make something much better than this if they actually wanted to.