WTF (in a good way)?!?

Got surprised by this, haven't even watched it yet, buffering. It's 18m31s long. :)

http://www.youtube.com/watch?v=24qJXgiuO1E

"We will asking a question why this is so and why nobody has come up with a simpler/smarter/more accessible product/service."
Do they mean completely unlike the GOG website which fails several simple accessibility requirements like alt-text on images? :P