You own the media it's on, you own the right to use the software, make a backup (as long as you own the original), etc.
However you don't own the software, you possess it.
You don't have the same rights as owners have.
What right do I not have? I have right to sell and lend, copy (for backup purpose, not to distribute) any software I buy. The EULA has no legal bearing in my country so it can't prevent me from doing anything.
Edit: actually don't I have more rights with software than solely physical products as I can't make 'backup' copies of physical products in case they break down?
You have the right/license to use it, you have the right to make 1 backup copy for safety reasons.
The backup needs to be deleted the moment you don't own the media the original is on anymore.
You own the license to use the software, the software itself is protected by all kinds of copyright laws and you don't own it.
A right you don't have for instance is to adjust the original you bought and resell it, with exception of original updates provided by the copyright owner.
It's simular to books. You can resell the book, but you have no right to the text in it.
You only own the physical product, not the content.
The fact you can do more with it doesn't mean you have the right to do so.
I can remove a brick from the side walk and throw it through a window.
The fact I can do it doesn't automatically give me the right to do it.
I'm not even sure if my translation is correct.
But the key-words of that law are "An unduly disadvantage is taken for granted with the benefit of the doubt given to the customer"
And then the law is very generally applicable , which isn't the same as "unclear".
It's pretty much the same in other EU countries.
Keep in mind that there's a difference between possession and ownership.
You own the book you bought, you possess the text in the book.
Owners have more rights than possessors.
You have the right to do whatever you want with the book.
You don't have the right to do whatever you want with the text in it.
The above is assuming that the book isn't old and in the public domain yet.
Most software EULAs are in direct conflict with EU laws and therefore not valid.
We can simply click we agree to it without any legal consequences.