Look at this screenshot from this site and then compare it to the fifth screenshot from here.

Is this some kind of cooperation? Does GG sell the GOG versions of the games? Or did they steal the screenshot despite the fact that all the chars there are named after GOG? :P

Any publicity is good publicity.

maybe they just gone to images.google.com, entered "Icewind Dale 2" and took the first pictures they got. This Picture was #11