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The hell is/was this? Noticed it a few months back, never managed to figure out what it was. And now it just links to GameTutor.
This question / problem has been solved by bansamaimage
Digital copy page has a text field and says "Submit the code to store your game".

Looks like some way to activate a retail game on GamersGate, perhaps.

As for Game Cards, it says "Submit the redeem code to get your credit".

Sounds like you might buy GamersGate store credit on physical stores in the US.
Yeah, that is what it sounds like, but never saw anything related to that in any store.
Well, maybe it's just the stores the map lists.

As for activating a game, we'd have to make some tests. Or just e-mail them and ask if that's it.
GamersGate do have gamecards which are basically for blue coins, they're like the iTunes cards, etc,, but as far as I know, they have found very few distributors willing to sell them via retail. And obviously, they are only available in some areas in Europe (if at all).

The digital copy is, like others said, the ability to register a retail game to GamersGate. I think Paradox games may have used this for some of their retail games. GamersGate have also used it in the past for awarding prizes/refunds.

As for it redirecting to the game tutor, that's probably a mistake. Mention it on Twitter or to support and they'll fix it.
Post edited January 03, 2011 by bansama
Ah. Makes sense. Just wondering since their sites FAQ is convoluted at best.