Thank you for your reply.
The reason I asked about language is because ubi and ea do translate their games on Russian for several former USSR countries, and at times they make this language to be the only one available. On top of regional lock, under the guise of "fighthing da reexport". Even if Russian is not my first language and do I understand it (at least I hope so), I'd rather use English too. Yet there is no such option. Given the quality of support provided, I stopped buying their games.

Games without English?????What the heel are they even thinking? Not trying to be offensive to anyone who likes their first language here, but I just see this as another way of trying to divide the community into easily scammable sections, like the divide and rule thing. How on earth do they imagine to stop piracy if they're trying to impose a language on someone?
In India though, it'd be better to go with English since even though Hindi is the national language, only people in the north and north-east speak it. Then tey'll be people complaining they're biased to one language. What I'm saying is that they should support the highest number of languages possible whenever possible. Not doing so just means region-locking a game and increasing the barrier of entry for those games. How many languages do you have to learn lol. Ubi and EA are just.....................unspeakably anti-consumer and unspeakably stupid.

And still, despite the fact that these companies are "stupid" and "anti-consumer" they are succesful, profitable, thought-after and market leaders.
So what does that tell us? It tells us that the root of the problem(s) lies with the consumers (the wallet holders), who are the premier cause for this type of bad practices.
EA an UB are only doing what their clients (and their wallet) let them.
So, in the end the real problem is the consumers ...

Sorry to say, but never gonna happen. It's a shame but that's just the way it is 8(.

No idea. All I know they aren't first who tried to do that. There was a scandal with Borderlands 2, that was swapped for USSR-version overnight, when all versions bought in former USSR countries turned out as Russian-language only, and launchable only from former USSR countries (also limiting your multiplayer partners to owners of same version). Including three Baltic republics, Estonia, Latvia, and Lithuania. 2K probably had no idea that USSR collapsed more than two decades ago, and there is a lot of people who does not speaks Russian language. Shitstorm arised, and all people received second, "worldwide" copy, that was playable with people from anywhere, not just USSR reservation.
Apparently ubi and ea enjoy waltzing on field full of rakes (sadly not mines), so they impose more and more locks on their goods. Most recent ubi titles are language-locked, on top of gift-lock, and region-lock in Steam. And there is no way to purchase different language version digitally through either Steam or that rubbish pile of turd known as "uplay". Support there is also absolutely the worst, and there is no chance to get any reply regarding languages and regional version.
Before two golden poo award winners withdrawn their catalogue from Steam, they blamed Steam for not letting them do business in customer-friendly ways. Customer-friendly my arse - 3 years passed, you can't change language to understand the store, you still can't buy version you want, even for higher price, and talking with them is less productive then talking to wall - at least when you talk to wall, there is echo. Those commercial impotents can't do shit, other than blame pirates, Steam, reexport, or anyone, yet doing nothing to change situation into more truly customer-friendly.

Sure, Steam and GoG are so bad - both offer books and other materials from "Expanded" universes and not even for their own "IPs".