SLP2000: And if it concerns gamers all over the world, then it concerns EU gamers too, so it takes place in its jurisdiction.
I can't speak for other EU countries, but here in The Netherlands EULAs are deemed invalid. Not the specific articles which are in clear violation of laws, but the whole EULA.
Anarki_Hunter: hmm..so if I buy EA game from retail outlet, I am basically fucked!.
EULA isn't mentioned on the box when you buy the game, its mentioned inside* the box. Since one cannot open the BOX before buying it, its a fucking farce.
Again, I can't speak for other countries, but here if you have a ToS/General terms and conditions, people have to be able to read them before purchasing the product or be made aware of them.
Here's a nice read about a Dell EULA and people not being able to agree to it:
http://www.cypherpunks.ca/dell.html