PoSSeSSeDCoW: Wait... it's fine when other DD services have pre-order bonuses, but anti-competitive when Steam gets them? Valve allowing the DD team to use their assets in the Steam version is a
competitive move. They aren't forcing exclusivity or engaging in anything other than healthy competition.
Up until pre-orders started on Steam, each site (D2D, GamersGate, Impulse and Steam) were slated to get one pet each (the exact pets did actually used to be listed somewhere on Trendy Ents site so you might still find the information somewhere). But now, Steam isn't getting one pet. It's getting 3 of them and a weapon. Compared to what all the other sites are getting, it does appear a little underhanded to give that much more.
As for Impulse, with all fairness, they are now actively attempting to improve. They have started to remove regional restrictions, something that they always claimed they'd do under Brad but never did. Yet, now Brad's ousted and GameStop's people are in charge, we're seeing restrictions slowly being lifted.
The question now, is whether they will continue to improve or just give up somewhere along the line.