SimonG: C&C Generals wasn't a proper C&C to begin with. And I haven't played the game yet, so I can't really say if it is good or bad. But Age of Empires F2P has seen some praise, so maybe this is also worthy to check out.
It has? I remember remember something along the lines of "gameplay is good, but the missions become repetitive very soon and the prices and pay2win system are ridiculous" (there were at least a few reviewers who voiced such opinions).
The comic-like style was probably meant to "broaden their target audience".
Anyway, the reason I dug out this thread:
http://www.vg247.com/2012/08/20/command-conquer-generals-2-no-single-player-campaign-at-launch/
Sounds like a "real" free2play model. Core game for free, everything else (campaign, units, etc) must be paid for (if it is developed at all). I'll just wait and see what people say when it's released. If there is overwhelming praise, I'll go check it out, and otherwise ignore it. Actually, I think the latter is more likely...