I agree with GoG.com on this. Download stores are growing far too boring, sterile, and uncreative. The problem is that GoG.com went right back to being a boring old store when it relaunched! I have some suggestions for some additions to the site that might add to the creativeness and emotion of the GoG buying experience, please comment on them and add your own!

GoG Backwards Downloader: At 67%, the downloader should start looking like it's going backwards. This would be fun because it would still be downloading, the numbers would just descend rather than ascend! Great fun all around.

GoG Bank Gag: After hitting "Submit Order" an error box pops up, citing "Insufficient Funds". Don't worry, the order actually went through, and the box will be replaced in an hour with another one. This would contain, in simple and large text: "GOTCHA!"

Gog Anti-Deal: During the GoG deal of the week, the selected titles would show at DOUBLE their normal cost in the cart! This isn't the amount charged, mind you, but it would be a lot of fun and very creative since everybody in the industry goes for boring transparency in ordering.

Good Old Game Swap: A newly-purchased Good Old Game can have the box art of another game on your shelf. No other difference, you don't want to inconvenience the users after all, it's just all in good fun!

Nazi Super Swap: On the user's end only, a post will be replaced with an excerpt from the english translation of Mein Kampf or a Himmler quote. The user will scramble to try and rectify this, but it's okay because their post will get through just fine, only they see the odd discrepancy.

Excellent suggestions! I'd add my own but I guess I don't have your imagination.

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Oooh, sarcasm. I get it.

Creativity!

Good Old Switcheroo: Every week, announce the upcoming release of a highly anticipated game, then wait 4 days and announce that it actually won't be coming to GOG, and instead release a shovelware title!

This will keep anticipation high and user satisfaction low, which are key factors in turning a profit!

I recognize your avatar... Telltale Games forum?

Yep!

aha! Welcome!

Nooooo, he wouldn't ;-)

GOG Virus: How about after the user has downloaded a game and launched the installer, the screen suddenly goes black, and the computers turns unresponsive. Soon, a message appears in red writing: "Thought the file was safe, DID you?".
Of course, the file is safe, everything will be back to normal in a minute. it's just a joke in good faith.

An in addition to that, it mails codes for Beneath a Steel Sky, Lure of the Temptress, and Teenagent to everyone in your address book. To promote the service.