chandra: It's the former :) We kindly ask for your marketing consent as we'd like to stay in touch with you, let you know about the latest additions to our catalog, offers, and store updates. It also enables us to grow as a platform open for all gamers and expand our catalog of games as a result. Game giveaways like this one of XIII, and the exclusive deals available only in our newsletters are our way of thanking you for your continuous support :)
Definitely much better than what some stores want for a freebie ... home address, phone number, waistline measurement, keys to your car, contents of your last meal, etc.
Only one complaint from me .... I already had the game here.
I think I must have too many here now, that's starting to be a common occurrence.
Maybe you could just give folk like me, a voucher for a certain price or value.