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The store doesn't say
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Next Thursday, January 3rd.
When it feels like.
"The Winter Sale kicks off with +1900 offers, and you can expect nearly every game on sale this Holiday Season.
Daily Deals, an old favorite returns – these are particularly high discounts available for 24 hours only. So check back at 2:00 PM UTC every day for eight new games you won't otherwise find in the Winter Sale.

The Winter Sale ends on January 3, 11 PM UTC."

http://www.gog.com/forum/general/the_winter_sale_2018_starts_now_67611


You are correct that this information is completely missing from the front page, you can only see it on the forums.
I, too, was wondering about why they don't bother to tell it on the front page, but guess it's just one of the "features" of this new design.