clarry: I mean they're sequencing DNA that's claimed to be anywhere from a hundred thousand to >million years old. Permafrost seems to work well enough for preservation, but I think the scientists in their labs have ways to preserve it too.
Incomplete sequences. Degraded samples.
And there is a difference between the blind luck of perfect / near-perfect preservation conditions vs the success of intentional preservation.
Inorganic outlasts organic hands-down.
EDIT:
(Warning: Incoherent and rambling discussion below)
Of course all this discussion is somewhat ridiculous. Languages are lost / forever altered, data formats / encoding become obsolete. The longer that time passes, the more likely that complex recorded data become unintelligible to future generations.
Unless you can find a way of ensuring that data can be understood long after it is written, you're wasting your time preserving it that long. Stargate SG-1: The Torment of Tantalus (I know, sci-fi, but we are edging on the fantastic anyway) discussed somewhat the difficulty of preserving important information of a civilisation long-term without a language barrier. Even if you manage to create a way to make something last long enough, it doesn't guarantee that whoever or whatever finds it will comprehend what it means (assuming a similar intelligence and technological level). I mean what are you going to do, encode the instruction manual for how to read data in the same format as the data itself? This would as pointless as having the book "How to read French" published in French.
Do we truly need to attempt preserving anything that long in the first place? Anything of serious relevance to current generations can be recorded in more conventional means. I can imagine a caveman involved in a accident with a fire pit scrawling on the cave wall his final words of wisdom that modern man would find today. Years of research scouring caves to attempt to understand the drawings, thousands/millions of dollars spent on the endeavour, finally the message gets a rough translation: Fire Hot.
I can also imagine a future evolved human discovering (let's say for argument) a perfectly-preserved M-Disc, the only one of thousands found intact. Disc analysed, data eventually decoded. The contents: pirated episodes of Keeping Up with the Kardashians. XD
Addressing the claims of the longevity of M-Disc. In even 100 years we probably won't have the hardware around capable of reading the disc in the first place. And even if we did, chances are the software on it will be incompatible to use. The best you can expect of such claims is only this: The disc/data will remain usable until it is useless to own it (which is a lot shorter than its predicted lifespan). And this is the ultimate end with all media and games, unless it is modified into new forms and re-recorded onto new storage media, it will die.