It tastes excellent! Lots of taste. It's pretty much just normal beer, just darker. Pretty much all beer sold in stores here is lager, but they sell it around christmas (juleøl = christmasbeer). For the rest of the year, you'll probably have to go to the alcoholstore and buy microbrew to get a dark beer. But of course, there's also cans of bayer and such being sold all year long in the stores, but the juleøl is the good old dark beer.