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Grargar: But if a publisher says "Hey, I want to discount my game by 75% across all stores", there is little GOG can do to say no.
Well that's another matter, and I agree ... unless there is something in the contract agreement that impacts such.
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real.geizterfahr: That's because sales aren't sales anymore. Take Vampyr as an example. Do you really think that 40 Euro is what the publisher thinks the "regular" price of that four years old niche-game should be? Nope! The regular price is the one you see now, when it's "on sale" with a 75% discount.
I developed a very similar theory about Levi's jeans specifically many years ago. An artificially inflated base price but constant sale price that becomes the standard price but never allows the product to go any cheaper.
gog tries its best to match steam sale prices, bro.