Gene Simmons lost his bid to trademark the horns hand gesture
when the University of Texas was able to prove they have been using it since the 1950s.
I love Gene and I am a proud member of the KISS ARMY, but I gotta laugh at this one. XD Seriously Gene, why not just try to trademark waving, the middle finger, the thumbs up? :P
Oh wait. Roger Ebert actually did trademark the thumbs up. :D