Posted August 01, 2025
It's really hard to say.
People hate Ubisoft for ages, but millions still buy their games. And while they don't care about players, ethicacy, privacy, legacy, or any othercy, I'm pretty sure they do care about profits.
From these stats on their income, in 2023 their profits reached €160M. That's more than they have ever made before (second best fiscal year was €140M, then €110M, €108M, €105M, and the remaining good years hover at €70-90M). So even "modern Ubisoft" can push great profits.
In 2024, they had a loss of €160, erasing all the income from the previous year. But their second worst year (ignoring 2022 due to Covid) was a loss of €125M in 2019. That's a six years younger Ubisoft, a noticeably less evil Ubisoft, yet the loss gap isn't that big (consider inflation).
I don't know any 2025 numbers and I don't feel like researching this further, but I think there's not enough people who see Ubisoft as pure evil, and plenty of gamers can still be convinced by Ubisoft of recent two years to buy whatever they sell, singleplayer microtransactions and all.
So I don't necessarily see them going under as a company. I kinda want to say I want that, because their approach should not be rewarded, but there's too many people working there who have zero say about things, who might do an amazing job if the leadership was the only part that got under. If you're thinking "they'll find better jobs," that is absolutely not guaranteed.
My hopes is for someone to decapitate the management (figuratively) and install someone who understands that staying at least somewhat user-friendly is good for business.
It might be telling to know what exactly caused the €160M loss last year. No emotional guesses, actual analysis. This fiscal year might answer your questions anyway. Two years of negative €150M+ in a row surely wouldn't be something Ubisoft can just wave off. Heads would fall, presumably.
People hate Ubisoft for ages, but millions still buy their games. And while they don't care about players, ethicacy, privacy, legacy, or any othercy, I'm pretty sure they do care about profits.
From these stats on their income, in 2023 their profits reached €160M. That's more than they have ever made before (second best fiscal year was €140M, then €110M, €108M, €105M, and the remaining good years hover at €70-90M). So even "modern Ubisoft" can push great profits.
In 2024, they had a loss of €160, erasing all the income from the previous year. But their second worst year (ignoring 2022 due to Covid) was a loss of €125M in 2019. That's a six years younger Ubisoft, a noticeably less evil Ubisoft, yet the loss gap isn't that big (consider inflation).
I don't know any 2025 numbers and I don't feel like researching this further, but I think there's not enough people who see Ubisoft as pure evil, and plenty of gamers can still be convinced by Ubisoft of recent two years to buy whatever they sell, singleplayer microtransactions and all.
So I don't necessarily see them going under as a company. I kinda want to say I want that, because their approach should not be rewarded, but there's too many people working there who have zero say about things, who might do an amazing job if the leadership was the only part that got under. If you're thinking "they'll find better jobs," that is absolutely not guaranteed.
My hopes is for someone to decapitate the management (figuratively) and install someone who understands that staying at least somewhat user-friendly is good for business.
It might be telling to know what exactly caused the €160M loss last year. No emotional guesses, actual analysis. This fiscal year might answer your questions anyway. Two years of negative €150M+ in a row surely wouldn't be something Ubisoft can just wave off. Heads would fall, presumably.