Cavalary: Unless you're talking of small indies that they're actually unaware of, or (and in particular) of games that have been submitted to them and which they have rejected in the past, it's not GOG who makes the choice, but he publisher.
dnovraD: Except in the rare case where the publisher is dead/gone, such as is the case for so many shareware titles.
Or not so rare case for old games, yeah. But in those cases the question becomes where did those rights end up. If they did end up somewhere, in full, it's the new owner who makes the call. If not, well, see all the rights hell cases...
Speaking of shareware, seems like there's
a book.