My understanding is that, when GOG does a giveaway on a game, they typically pay the publisher a fixed lump sum to allow the giveaway for a period of time. For the Amazon giveaways, I would guess Amazon do something similar. Possible that Amazon pays GOG a lump sum, then GOG takes a cut and passes the rest to the publisher?
I doubt Amazon is paying full price for each game that is claimed (that's not what happens with the GOG giveaways). You claiming a free game isn't going to affect what the publisher gets, but they are being compensated for the giveaway event.
amok: If you want to support someone, you never do it by getting free stuff. You need to buy the games, i.e. give someone monies
I agree, to an extent. Although, there are other forms of 'support' apart from purely monetary. One angle is that having more people playing a game can help advertise a game and spread the word.
There is a reason that publishers agree to enter into the giveaways, after all. What's in it for them is:
- they get a nice tasty lump sum up front
- they get more people playing their game, which can help with spreading the word and marketing
- if they give away the first game in a series and people like it, they will be more likely to buy sequels and other follow-on games from that publisher (which are likely more recent and higher-value)
I remember when GOG gave away the Gladius base game for free, I liked it a lot and promptly bought a couple of the (fairly pricey) DLCs, which give additional factions. I wouldn't have done that, if it hadn't been for the initial free giveaway. So yeah, they sucked me in.
So, I don't think anyone should feel 'guilty' about claiming free games. The publisher is agreeing to it, because they see some benefit in it for themselves. Otherwise, they wouldn't have signed up.