Captchas are a user unfriendly no go. Why is there a also extremely bad implemented captcha while redeeming a code? Remove it, no please, it's extremely annoying and anti consumer!

I always get the 'click squares with [object]' captcha. Works on first try.
Annoying, but works as intended.

You are a consumer, so everything you experience as anti consumer is anti consumer. I get that. You are right

There are friendly ones, just that GOG is a bit of a tortoise to bother.

the word anti consumer is meaningless nowadays

I agree, it is annoying, especially when I have to click over a dozen times to select all boxes contains buses on several images :/

Is captcha really necessary when I'm logged in? It means I have an account, I'm verified, I'm totally human.

Additionally captcha makes me to do some work to feed an AI (and a feeding an AI - in my observations - is getting worse lately)

Welcome to modern times, where robots are asking you to confirm if you are a human.