SuperSeixo: the vast majority of people don't care about/don't even know what DRM stands for.
TentacleMayor: Considering how much backlash Denuvo receives, I think a fair amount of people know... but Steam is an acceptable level for most, even if it means they can never truly own a copy of their game outside the service.
As someone said, Denuvo gets a lot of hate for the impact it has (once people discover what is causing their issues), not so much for being DRM. People, in general, ignore the concept of DRM, be it out of actually not knowing what it is or mere convenience. The amount of people who ask me what DRM is or does whenever I mention it is quite staggering...
TheDudeLebowski: I don't get it. Are you saying that developers will avoid increasing revenue because of some "archaic" payment method?
So, if I'm selling a product, I'll avoid distributing to some retailers with an established clientele because I don't like the way they give me money?
Something's quite off here.
Well, certain devs (since they're people, after all... and people are capable of many things) will use any excuse they can think of to justify not publishing their game on a given storefront.
Having said that, I do wonder how much this so called "archaic payment method" interferes with the way they want their money. It would be something for those devs (or people who might know more) to explain, if there's any explaining to be done.
[edited for extra quote/reply]