After using BitDefender since 2004, but (bar some quick tests of 2012, 2013 and this year also 2015 that I just as quickly gave up on as unusable) staying on the 2011 version until January this year, though support for it had ended in January 2014 (still received definitions updates, but not fixes and such), I've actually spent this year testing various products, to find one to switch to that will ideally be at least as secure as BitDefender, but also allowing the user more control and ability to monitor (also the system in general through it, not only the AV itself), so the opposite of their direction. Tested basic antivirus versions paired with Comodo Firewall, which I tried first and found to be great, so can't tell you anything about suites.
Based on my experience through these tests, Kaspersky and Emsisoft currently seem the top choices, but those tests were on the previous versions, will probably try the latest ones too before making a final decision. AVG (full version, don't know about the free) seems a relatively safe 3rd place. Others tested (G-DATA, McAfee, Trend Micro and currently Avira) fall under no go. G-DATA seems powerful, but experienced some issues with it and its proxy service pretty much overrides Comodo so they don't play nice together; McAfee was generally a mess; Trend Micro seems decent and lightweight on continued use (but with a significant impact on starting applications) but hardly offers any options so no way for me, while now with Avira I can probably quite safely say that, differing from what the people commenting here said, it's been the worst experience yet.