ANYWAY, My hope , naturally, is that he's referring to a few big-name publishers with kickass backlogs, that they've been working behind-the-scenes since the summer or over a year (meaning the article mentioning one of the big 3 being signed wasn't in vain) getting a large number of extremely impressive titles working again.
There are a lot of people out there who are /potential/ customers that do use Steam, and who would find the lack of some Steam client and Steam website features to be detractors for GOG, but whom might find the service more valuable if GOG had such features.
Here is a list of some of the things that I find rather useful about the Steam client and website of which ultimately help me to have a better customer experience shopping or otherwise benefit me in some way.
1) The ability to establish social connections with friends/family and other gamers I meet online - all within the context of the service.
2) The ability to create a wishlist that can trivially be shared with friends/family to whom I've connected with in #1, or the general public at my discretion without having to use 3rd party websites or other 3rd party tools.
3) The ability to see what games other contacts of mine own at a glance if they've chosen to authorize me to see their game collection, and also to see their game wishlist enabling me to buy them presents whimsically for birthdays or other reasons if I see a good deal on something I know they're looking for. (Whether it is on the same service or some other sale elsewhere.)
4) The ability to see all of my owned games in a variety of different views which are easy to switch between and to categorize games using keywords or other mechanisms and only show a subset of games that I own such as "installed games" or "recently played" etc.
I own 217 GOG games at the moment and keeping track of all of that, which ones are installed or not is a bit of a nightmare. ;o) I can live with it, but I'd much prefer to have some program to organize it all for me in a useful manner that includes different display options, sorting options, filters, etc. I'd ultimately like a gaming library client that is something like what XBMC is for movies and TV shows - but for games. A game launcher. It need not be required by the service for everyone to use, but it would be a nice blessing if such a piece of software was available for those of us who would wish to use such a thing.
GOG is a growing business and has a diverse range of customers with quite varied interests and preferences. Providing new options for customers that do not take anything away from other customers is just a good business practice. I would have difficulty understanding why anyone out there would have a problem with a company creating something of benefit to their customers that nobody is required to use or care about personally.