Second chance for non-backers
You know what? This is the right way to hock backer swag to non-backers. Instead of artificially limiting stuff (which makes no sense with digital goods), other potential buyers get a chance... but at a premium since they didn't back the project. There are far too many games that lock this stuff to backers, leaving a bad taste in the mouth for everyone else. On the other hand, the backers absolutely deserve getting something for taking a chance. Making this stuff a timed exclusive and then releasing it for others at a price is the best compromise. Think about it. If the stuff was unbalanced... the non-backers eventually get a chance at it. If it were balanced, we still get a chance at it, with a reminder (i.e. the price tag) that we could've gotten a better deal IF we backed the project. The company makes some extra money while proving they don't support permanent exclusivity deals, something we should not be supporting as responsible consumers.
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