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Ars Technica is a publication founded in 1998 that provides news, analysis, and expert advice on technology, covering topics ranging from the fundamental aspects of technology to the latest scientific advancements, gadget reviews, software, hardware, and more. The publication caters to "alpha geeks": technologists and IT professionals who demand accuracy, integrity, and in-depth journalism. Ars Technica innovates by listening to its readership and has accomplished several industry-leading moves, including launching a digital subscription service in 2001 and being the first to cover the resurgence of Apple and the ties between high technology and gaming. Ars Technica operates as Condé Nast's only 100% digitally native editorial publication and is a proud leader in conversational media and community building. The publication's editorial team specializes in bringing readers the right answer, the first time, and combines technical savvy with wide-ranging interests in the human arts and sciences.