Lehti: My tactic on normal was:
1) quen up at the start of the fight
2) run around like mad, dodging his ignis and aards until his quen disappears
3) stay close, use yrden: he'll (hopefully) attack you with a sword combo, walking into the trap
4) strong sword hits in his back until he blocks one of them
5) go to 2 (or 1 if you have time)
Note that for some reason, your yrden won't always trap him. Once I figured this tactic out, it only took me a few tries to beat him.
Normal isn't really the problem. The issue is I have to turn it down from hard to normal to beat him. it seems on hard mode his quen and other signs are cast super fast. I can throw a bomb and before I can roll he hits me with a bomb or sign. And if it's aard I'm usually stunned for a few seconds where he runs and wacks me and I'm basically dead. I don't know if it has something to do with the slow responses from my computer or that he's much faster with abilities on hard. But it's the ONLY fight I can't seem to do on hard.