shmerl: They already do it quite a lot, which actually hurt them more than helped in some cases. For instance, they showed early previews of the game, which caused all this "downgrade" scandal later which they handled rather poorly. CDPR could avoid this mess by not releasing early previews altogether. They probably thought it was a good marketing move, but in the end since they weren't transparent about changes that were going on, it caused a lot of people to be upset since they had false expectations. Marketing is a tricky thing.
True, it is. They're not called "bullshots" for nothing. But the thing is, the only people that even noticed a change (I won't say downgrade, to me it looks more like an art direction shift away from the grittier early look, not a "consoles can't do this so PCs won't either" situation) are the people that have been following this game like a hawk for years. And that might, at most, make up a small fraction of the total sales for the game. The people who have only just been turned onto the game over the last year, and especially in the last 6 months, are going to be the vast majority of sales. Most probably have not even played the first two games, or read the books. They likely haven't even noticed a shift, and honestly, even if they have, they don't care because the game still looks gorgeous even if it's not as emo gritty as before. I've seen CDPR showing off the later builds of the game this last year almost exclusively on PS4 or XB1 A) because they know that's most likely going to be the majority of sales, sadly... B) because it shows how freaking gorgeous the game is going to be, even on the limited consoles, which gets (or is intended to get) us PC players excited about how much BETTER it's going to look once we've properly upgraded our rigs to handle it.
I think the logo change was brilliant with the III being a stylized King of The Wild Hunt helmet. It's immediately noticed by us as a 3, but to someone who's never played the earlier games or even heard of the series, it might not come of so intimidating because they might view it as just a helmet. Even if they recognize it as a 3, it still gives the impression that they don't necessarily have to know all the back story and intricacies of the previous games/books in order to jump in and play this one. And I'd say their marketing has been on point with that, too. Especially the launch trailer and how it kind of perfectly encapsulates everything you'll learn and do in the game without being obvious and in-your-face "HERE'S A TUTORIAL, GUYS!"
And I'd say it's working. Every major gaming news site is talking about this game, and not one of them is even remotely concerned with a "graphical downgrade", I've even seen mainstream press talking about this game. This isn't something you see for every game release, this is only something you see for games that truly impress upon a wide audience. Even the latest COD or Battlefield didn't get the kind of coverage this game is getting.
You may see this as impending negative, that CDPR is suddenly going to start chasing the dollars and abandon their "core" audience. I see it as positive, that CDPR can use this as an opportunity to grow and pursue more of their passion projects like Cyberpunk 2077. I'll hold my doom and gloom speculation until after they start walking the EA/Ubisoft path. Which, obviously, hopefully they never do.
