I was on the fence a bit about buying the game, as I usually don't buy early access/in development games, but I was still sorely tempted, and before I went to work today it was listed at 255 sek, with a 25% discount(standard price 340 sek).

Came back from work and now it's listed at 200 sek, no visible discount. ~22% off the old discount price, ~41% off the old full price.

Did it get the NMS reception already?

Hmm, did a short comparison with the steam price... the current 200 sek price is pretty bang on for a 25% discount from the €28 steam price.