

Just like the last big gaming releases backed by social media marketing, the release of Baldur's Gate 3 has again pointed to the roots of marketing hypes and public relations: Propaganda. People become devotees up in arms against anyone who stands in the way of its Gloriousness, its Holyness, its Singularity. "GOTY, GOTY, GOTY !!!", consumed and forgotten one after the other. It's sad to see how the name of Baldur's Gate is used for an entirely different game that is also a part of all this frenetic and agitated hollowness that is shaping the current gaming industry as well as groupthink mentality. In this context, the actual game and its content have become pretty much irrelevant. BG3 is a professional industry-product. But it has almost nothing in common with the original 2 games. It is also game build on sweet little lies, everything falls apart in ACT III. Not only game lacks worthwile content aside from act I, many things were cut but still marketed as existing in game (check recent controversy on cut content).