If only everyone who says that would actually make the step and see what happens... Otherwise, self-fulfilling prophecy, if not even those who (claim to) care act.
And yes, standing up for your values implies sacrifices. If you don't hold them at those times, and also in face of actual adversity, they're not values, they're hobbies. If even that.
If you are taking a dig at me and my values you are wasting your time, as I am always governed by logic.
I can sacrifice with the best of them, but it has to be logical to do so, otherwise the sacrifice is in vain, and in reality you are achieving the opposite of your intent.
I'm not very fond of pissing into the wind.
I'm all prepared to be shining example to others, and help lead the way, but only if enough of those others are receptive to that, otherwise it is pointless to do so, and dare I say an ego feeding exercise, because all it is achieving is purely personal.