If you feel inclined to use the word 'spam' to describe your own behaviour, then you probably should behave that way.
I assume you mean shouldn't, but yeah.
I remember having somebody come on the forum years ago and threaten to sue me because they didn't think that it's spam if they bribe somebody's friends to send the spam message for them. News flash, it is.
Spam is unsollicited commercial messaging, using shady tactics to get things into people's inboxes is not cool regardless of how it's done.