Exactly. But they won't remove that 'one time online requirement' because they want people to be online at least once. Which is DRM.
On the other hand, someone who is pro-DRM would laugh about that. What does it do? "Protect" completely free additional content? "Surveill" user by forcing them online once in a game that takes hundreds of hours?
It's broken if it's supposed to be DRM, but NMS is broken as DRM-free game too.
But, honestly, they teamed up with Epic to sell DRM-ed Epic-Store games through Galaxy. So their aversion to DRM is definitely non-existent.
Yeah, like Breja said, it has become a gimmick, and it's not a conviction any more. What they fail to see is that when they set themselves up as a figurehead of "the DRM-free revolution" with FCKDRM and all, their turnaround makes them essentially betrayers and part of the problem, even if the GOG store itself stays DRM-free.
You can't set up yourself as a "fighter against drugs" (and DRM makes user "addicted" to the service provider), and then start selling them (even it's only a "select few") in some backroom.
As soon as they make money with stuff that is bad for people - and DRM is undeniably bad for the consumer - any attempt at playing white knight for the gamers is essentially hypocrisy.
The same with Steam - they undeniably did a lot for indies and Linux support, their end game has always been to create and defend their monopoly as a platform - starting with the draconic DRM on the first HL2 release.