Kawaii (かわいい) in Japanese means “cute”, “lovely”, “sweet”; a term most of us are familiar with, one way or another. There’s another word though, that – while spelled and pronounced quite similarly – means something entirely different: kowai (こわい), “scary”, “dreadful”, or “eerie”.

Two completely opposite, yet oddly alike expressions – today, they’ll come in as one, in our Kawaii&Kowai Sale! Until April 28th, 10 PM UTC, you can snatch great bargains in terrifyingly adorable titles discounted up to 85% off. Remember, they really are cute, until they want to commit arson…

Let’s take a look at what awaits, shall we?



A Light in the Dark with Soundtrack and Prologue Manga (-40%)
A Light in the Dark is a narrative visual novel – presenting a rather gentle and soft art style at first glance, but tackling, in fact, much heavier themes. You’ll get to know Hao-Chen Jiang – who’ll find himself kidnapped by a mysterious girl, who coldly informs him that he’ll only regain his freedom if his family agrees to pay a ransom. But perhaps there is more to this than just money… During the time of imprisonment, they will both learn of a world they were never aware of – and which will crumble away at their deep-rooted prejudices.



Monster Prom 2: Monster Camp (-50%)
Part of a Monster Prom series, Monster Prom 2: Monster Camp is, as well as it’s preceder, a charming LGBTQ+ dating simulator, with a twist. It brings in the summer camp setup, with various characters available to romance; all in an absolutely adorable art style. You’ll get to choose your own adventure and get all the way to your special someone’s heart before anyone else does, take personality quizzes to determine your stats, get into all kinds of funny and absurd situations to seduce your sweetheart and find out more about yourself than you, or your friends, ever knew. There’s one thing though… Everyone is literal monsters! Zombies, vampires, werewolves… Are you ready?



Please Be Happy with Soundtrack and Artbook (-15%)
In Please Be Happy, you’ll get to know an emotional story of Miho – who was born as a fox in the forest of Korea. She carries the memory of a traveler who once showed her kindness and spoke of home. Embracing a human form, she spent a long time searching for that person – which leads her to Wellington, one of the jewels of the floating island of New Zealand. Living among mankind she’s seen the worst of what it has to offer; but only upon meeting Juliet, the owner of a small library, and Aspen, an aspiring novelist, does she start to understand what kindness really is. It’s a novel about love and friendship, and about understanding not just how to be happy, but how to be a human – no matter how hard and terrifying it might be, and no matter how cruel the world around is.



And many more... Do you prefer to indulge in sweetness, or have an eerie taste of fright? Either way – you can find all the Kawaii&Kowai deals HERE!