Klumpen0815: Game devs/designers that want to be popstars and stamp their name everywhere like a brand for quality.
Publishers and Marketing usually put names on the cover/title card. Designers often have precious little to say about that.
This reminds me of Peter Molyneux, Richard Garriott, John Romero, etc.... and do you know what they have in common?
They became total turds.
I have never seen them sniping people they likely do not know personally from the anonymity of the internet. They have that going for them, at least.