After reading a recent article, it was clear that GOG has already apologised regarding the post as well as mentioning that the use of the #WontBeErased hashtag was actually meant to be a pun. In my opinion, I think it was just an overreaction coming from the transpeople movement side towards the way the hashtag they created was being inappropriately used out of context. More like resorting to a defensive mechanism where every time something related to them gets mentioned in a way that doesn't sound good in their ears (even if the statement is nowhere being offensive), it will be seen as an attempt to make fun of them, even if the message was actually directed to a completely different followers base.
Honestly, it was clear that the tweet did offend no one (at least for me) . The hashtag was used on a whole different context. Not being used to support transgender rights, nor used to support the side that the whole campaign is currently trying to fight. I mean look at this tweet that GOG posted:"Classic PC games #WontBeErased on our watch. Yeah, how's that for some use of hashtags?" It clearly doesn't sound offensive to me whatsoever.
Lastly, I believe that everyone has a different standard that helps them indicate whether something is offensive or not. I just think that the controversial tweet that GOG posted should at least be located at the lowest level on all of those standards or everyone's standards.
I can understand being offended as it could be seen as denigrating to a cause/movement that is important to people. But I was also under the impression that it was removed within 10 minutes? So it seems like a lot of misdirected energy if they legitimately want to bring about change. Berating a well-liked consumer friendly company doesn't seem to be a good way to attract positive attention